Ready, Set, Grow!
A training programme for early stage businesses in Horsham
Ready, Set, Grow! is for early stage business owners based in the District of Horsham, West Sussex.
The first group participated from May to July 2023. With excellent feedback, Digital Islands has been asked to run the programme again in early 2024.
The training is for people who are at the early stages of starting their business, and starting to grapple with the challenges of making it work and growing. The training includes 7 small group in-person workshops, covering:
1. Strategy and the development of an Action Plan
2. Employing Resources
3. Developing a clear proposition
4. Core messages for your marketing
5. A simple marketing plan
6. Content marketing
7. Finance and planning
The programme also includes 2 extra online expert led discussions on topics decided by the group and 3 one to one support meetings.
Want to run your own business?
The Horsham Young Entrepreneurs programme is designed to provide anyone in the District of Horsham aged 18 to 30 with help, advice and guidance on starting their own business. If that’s you, then please do dive… the programme is completely free. All you have to do it submit an expression of interest via this Google form.
The programme will step you through the following stages, designed to help you prepare, plan and research your business idea and is funded by UK Government and Horsham District Council.
1 in 5 businesses fail in less than 12 months.
Over half go out of business within 3 years of starting – because it’s hard! It takes time, effort, energy, commitment, tenacity, planning, flexibility, and bloody hard work. If you are up for the challenge then we want to help you to plan your business, support you to do a bit of market research, and help you to make good decisions.
Understanding why so many other businesses fail is a good place to start, so you can make sure you avoid the mistakes other people have made.
Cash-flow is regularly mentioned as the number one reason… and there is absolutely no doubt that understanding what cash-flow is, and taking steps to help manage the flow of money in to, and out of your business it is really important, but there are some other things that I believe are more fundamental.
If you would like to be part of this programme, please complete an expression of interest form here.
Participants in this programme will be invited to complete the following:
1. Behavioural Assessment. This is completed online. You should allow about 20 minutes to complete this assessment. No preparation is required, and you should not attempt to second-guess the outcomes that either we or you are seeking. The report that is generated after taking the assessment is entirely confidential and is only shared with you, the person completing the assessment. It is entirely for your benefit. For this reason we ask simply that you try to be honest, and try not to overthink the responses that you give.
A video has been prepared with the designer of the assessment, Phil Hagan. Phil provide some guidance in the video of how you might understand the report that is generated. It’s very important to recognise that the behavioural assessment is not making a judgement on your suitability to run a business, it is merely provided as a tool to assist you in understanding yourself better.
2. The business competency assessment.This is also completed online. This self assessment is designed to help you gain an understanding of the kinds of skills and competencies that are of most value when running a business. The report that is generated provides advice and guidance for each of the areas covered by the assessment. Whilst it is not cannot be completely comprehensive, nor is it adapted for this specific circumstances of your business idea, it has been prepared by a team of experienced business people, and hope that it will provide useful ideas from which you can take as much or as little as you find useful.
3. Market research videos. There are a series of videos, which we would encourage you to watch, and hopefully use some more all of the ideas to support your research when putting together your business plan. This includes a video talking about networking, which is a topic people outside of a network often dismiss or misunderstand value and be derived from being part of a network. One of the videos talks about the amazing research resources, reports and databases that you can find in many libraries, most of it for free.
4. The AI business plan chatbot. As part as this project we have put together an interface with a chatbot who will ask you a series of questions about your business, and provide ideas, feedback and guidance. After about 15 questions it will generate a summary which you can use as a starting point for your draft business plan.
As part of your application to be part of this programme, you will have been provided with a template business plan. Our recommendation is that you copy and paste the summary generated by your AI chatbot into the relevant sections of this template.
You should then look to expand and edit those sections, including an adding any market research, competitor research, and other data that you have found into the report.
5. Submit your Business Plan. Once you are happy that the business plan provides a comprehensive summary of your business idea, who is involved, the resources required to get it started and running first year, along with details of how you will market the business, how you will make money, how much money you think you might make (which means you need to understand what your costs are), along with details of the market where you will be selling and who else you will be competing with. Once that has been completed, please submit it for review to hello@digitalislands.org for the attention of Gavin McWhirter.
Ready, Set, Grow!
A comprehensive training programme for early stage business owners.
Digital Islands developed this programme built on the experience of running a series of similar training courses for 7 groups of business owners in East Sussex
Strategy
Employing Resources
Value Proposition
Key Messaging
Marketing Plan
Content Marketing
Finance & Planning
One to One support
The support also includes running two expert led round table discussions on topics selected by the group.
Ready, Set, Grow! provides
training that is enhanced by the support of an advisor to aid the development of individual Action Plans.
The courses involve group workshops with other local, like-minded business owners. Open discussion and participation in all sessions is actively encouraged.
Our happy clients
Digital Islands has helped hundreds of small business owners thrive.
By collaborating with local councils, universities, business membership organisations, networks and other providers of economic development services, we reach deep into
the communities we serve to achieve real results.
With projects across Southern England, we have built a wide network of specialists. This has created a robust structure able to serve local project delivery and provides capacity and back up capacity if required.
Gavin introduces the Ready, Set, Grow! programme of business support, which is for early stage business owners in the District of Horsham.